Many businesses struggle to get their name into the top ten search results in order to greatly increase traffic to their website or have a better image to potential clients. Those who are successful invest a lot of time and money in SEO and other inbound marketing to gain this prestige and online presence for their brand.
Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly:
What they can do
Google Posts basically allow users to communicate directly in the search results.
Google has recently made changes to its personal information policy, including a major one for the healthcare industry. The search giant has begun removing private medical records from its search results, preventing cybercriminals from taking advantage of these resources that were previously available after only a few keystrokes.
The odds of locating a needle in a haystack is almost zero, whereas the odds of finding the right match on Google Search are slightly better. We live in a world that encourages us to work at the speed of light, but we have so much information at our fingertips.