Over the past year, Google has been giving business owners more control over what information is displayed in the search results. At first, the options were limited, but now Google is opening up opportunities for advanced features that greatly improve customer service.
Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat.
When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand.