With today’s ever changing technology, it’s sometimes hard to keep up with the latest and greatest improvements. From bigger and faster iPods to smaller and smaller laptops, technology is always on the move. And in most cases, the new gadgets and services help us connect with customers better and improve the user experience. In the on hold messaging industry, the big technology that changed everything was USB music on hold players.
USB on hold players are designed to play an on hold message anytime of the day or night, 24/7. Plus, they have several design features that are not found on CD players. On hold players have a computer chip inside, which is the actual source that broadcasts the message to the listeners.
CD players have their limitations and the big one is when they actually break. What happens in this situation? They get “stuck” in a loop of repeated sounds, which could be disastrous to the phone experience. Whether due to dust particles, scratches on the CD or just old equipment, it can really make your business look bad. And if you lose power, they will have to be restarted and reprogrammed. That can be a real drag. And since they run around the clock and are a physical machine, they can wear out in very little time.
What are the other benefits of using USB On Hold Messaging Equipment versus using older CD systems?
1. You can download your messages immediately, there’s no need to wait for the CD to arrive, etc. When time equals money – now more than ever before – this is an important consideration. You need to change your messages on the fly sometimes. USB gives you that opportunity.
2. It’s a low-cost/high quality way for playing music and messages on hold. The onboard monitor speaker can be switched on or off for checking audio being played. Plus, it plays audio stored on a common USB flash drive in the popular.mp3 format. Audio repeats continuously for always-on message on hold marketing.
3. The mp3 devices on most units are compatible with many phone systems. An audio cable typically connects to your phone system’s music on hold input (MOH) with a standard RCA type connector. They usually have maximum flexibility as well, satisfying both 8 Ohm and 600 Ohm output levels, for built-in compatibility.
4. There is no software needed to load files onto the drive. Using any PC or Mac computer, mp3 files can be dragged and dropped onto the flash drive easily.
5. USB On Hold Messaging Equipment usually includes 1GB or more of flash memory drive. This amount would hold 16+ hours of audio, plenty of space for any audio message you want to communicate. And room for more.
6. Auto Reboot-system features on most types of units will restart the audio in the event of a power failure. This is a requirement for areas of the country with inclement weather. This is called “non-volatile memory” which means if there is ever a power surge or outage, the player will automatically start playing the message as soon as the power is restored.
7. On hold players are “plug and play,” with little need for your attention, programming and time. In essence, they make things easier for you, no matter what your message says or how long it is.
If you are ready to upgrade your system or are just getting messaging equipment for the first time, you’ll be pleased with the performance of a USB based system. It is a convenient and easy solution that helps you connect with customers and prospects effectively.
Steve Gorick is president of Creative Audio Imaging, an on hold marketing service. He has helped numerous clients set up music on hold players for their business telephone systems.
Author: Steve E Gorick
Article Source: EzineArticles.com
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